Informational interviews are a crucial and often overlooked aspect of networking. They are the best way to find out about a job and make a contact. Here are the most important steps in the process:
Write or email the person you want to meet, and emphasize that you are not looking for a job but researching an industry or position.
Set up a meeting and prepare questions.
Research the business you are curious about before the meeting. Don't waste your contact's time. See Research tips below.
Send your contact a thank you note, and follow up when you have news or other relevant information, such as an article that the contact might enjoy.
Research, Research, Research
This aspect of interview preparation cannot be overemphasized: Do your homework. Research your contact, the company, and the industry. There are a variety of ways to do this:
Public library (books, periodicals, magazines, trade journals, etc.)
Literature from company's public relations department; call and explain that you have a scheduled meeting and would like background information.
Annual reports
The Internet and other sources of electronic information like such as e-newsletters and industry sites. Of course be sure to check out the company's own Web site.
Become familiar with the organization's products, structure, services, financial status, competitors, reputation and any recent major changes. In addition, gather information about the person whom you will meet -- background, style, education, affiliations and their hot button issues.
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